Tag: real estate brokerage

Don’t pretend to have all the answers: It could come back to bite you!

Don’t pretend to have all the answers: It could come back to bite you!

Providing clients bad information could lead to a lawsuit or state regulatory agency complaint By John Giffen As published in Inman News on January 26, 2020 As real estate professionals, we want clients to turn to us for answers to all of their questions. We don’t want to look unprofessional if we don’t know the …

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Know When It’s Time to Call Your Broker: 10 issues that you should take to the next level.

Know When It’s Time to Call Your Broker: 10 issues that you should take to the next level.

By John Giffen As published on Inman News on January 12, 2020 The role of the principal broker (or managing broker, broker-in-charge, etc.) is significant to the success of your real estate career. He or she must be able to provide advice and counsel on a wide array of topics including regulatory compliance, growing and …

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Creating a Daily Plan of Action That Leads to Success

Creating a Daily Plan of Action That Leads to Success

By John Giffen As published on Inman News on November 29, 2019 In real estate, we find ourselves facing numerous tasks every single day. Our business requires us to work on prospecting, personal marketing, listing management, transaction management, overseeing the activities of current sellers and buyers, and other important responsibilities. At times, we are running …

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Seven No-brainers for Keeping it Civil Online

Seven No-brainers for Keeping it Civil Online

Creating fire on social media might just cause irreparable damage Originally published on Inman News on June 20, 2019 Social media has grown over the years to play an integral role in real estate agents’ business lives: It’s become a primary advertising tool for listings, as well as for promoting an agent’s business. Facebook and Twitter have become essential …

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The Attack on Buyer Representation

The Attack on Buyer Representation

I am going to get nostalgic for a moment.  When I was young, I loved watching Bugs Bunny, Daffy Duck, Porky Pig, and all the other Looney Tunes characters from the golden age of animation.  Looney Tunes is still around on TV, but the shows produced from the 1940s, 1950s, and 1960s are far superior …

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The Times They Are ‘a-Changin!

The Times They Are ‘a-Changin!

In 1964, Bob Dylan wrote a song that became the title track of his album with the same name – “The Times They Are a-Changin.”  Well, that song represents what we see in the real estate industry in 2019.  As real estate professionals, we are in a whirlwind of transformation.  This post contains some of …

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Managing Your Social Media Posts

Managing Your Social Media Posts

The following is an excerpt from “Do You Have a Minute? An Award-Winning Real Estate Managing Broker Reveals Keys for Industry Success” Since the creation of Facebook in 2004 and Twitter in 2006, social media has grown exponentially with millions of people posting stories, pictures, videos, advertisements, and other media online. For most of us, …

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