8 Selling Realities Every Real Estate Agent Needs to Embrace

8 Selling Realities Every Real Estate Agent Needs to Embrace

By John Giffen As published on Inman News on March 8, 2020 Practicing real estate is a second career for many. It is for me. Prior to getting my real estate license, I was in the printed paperboard packaging industry selling folding cartons to national consumer products companies. I sold boxes to companies who manufactured …

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7 Ways to Keep the Real Estate Transaction on Track

7 Ways to Keep the Real Estate Transaction on Track

By John Giffen Note: This post contains content from my February 23, 2020 column on Inman News. Additional content can be found in this post. Each real estate transaction is as different as are the people participating in it. The personalities of the clients and real estate professionals can have a bearing on whether or …

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How to help sellers (and keep your sanity) through a messy divorce

How to help sellers (and keep your sanity) through a messy divorce

Home sales resulting from divorce can be fraught with peril. Here’s how to navigate through this rocky relationship terrain By John Giffen As published in Inman News on February 9, 2020 Over the years, I worked with numerous sellers who were ending their marriages. I never sought these particular listings; they just landed in my …

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Don’t pretend to have all the answers: It could come back to bite you!

Don’t pretend to have all the answers: It could come back to bite you!

Providing clients bad information could lead to a lawsuit or state regulatory agency complaint By John Giffen As published in Inman News on January 26, 2020 As real estate professionals, we want clients to turn to us for answers to all of their questions. We don’t want to look unprofessional if we don’t know the …

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Know When It’s Time to Call Your Broker: 10 issues that you should take to the next level.

Know When It’s Time to Call Your Broker: 10 issues that you should take to the next level.

By John Giffen As published on Inman News on January 12, 2020 The role of the principal broker (or managing broker, broker-in-charge, etc.) is significant to the success of your real estate career. He or she must be able to provide advice and counsel on a wide array of topics including regulatory compliance, growing and …

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Creating a Daily Plan of Action That Leads to Success

Creating a Daily Plan of Action That Leads to Success

By John Giffen As published on Inman News on November 29, 2019 In real estate, we find ourselves facing numerous tasks every single day. Our business requires us to work on prospecting, personal marketing, listing management, transaction management, overseeing the activities of current sellers and buyers, and other important responsibilities. At times, we are running …

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8 Steps for Crafting a Winning 2020 Business Plan

8 Steps for Crafting a Winning 2020 Business Plan

Set yourself up for long-term success by creating a business plan and executing it By John Giffen As published on Inman News on November 3, 2019 Do you have a business plan? In my experience, even historically successful multimillion dollar producers can flounder if the environment changes and they have no plan to fall back on. …

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7 Tips for Protecting Your Clients from Wire Fraud Scams

7 Tips for Protecting Your Clients from Wire Fraud Scams

By John Giffen As published on Inman News on October 21, 2019 As real estate professionals, the “finish line” of what we do as professionals is watching a seller or buyer sit down in a title company’s conference room to close a real estate transaction.  A real estate closing is the culmination of hard work …

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