By John Giffen As published on Inman News on January 12, 2020 The role of the principal broker (or managing broker, broker-in-charge, etc.) is significant to the success of your real estate career. He or she must be able to provide advice and counsel on a wide array of topics including regulatory compliance, growing and …
By John Giffen As published on Inman News on December 15, 2019 Remember when you had a full-time job with a consistent paycheck and benefits? Oh yes, those were the days! Well, those days are over. You are now your own boss, and your family is dependent on you to feed, clothe, and shelter them. …
By John Giffen As published on Inman News on November 29, 2019 In real estate, we find ourselves facing numerous tasks every single day. Our business requires us to work on prospecting, personal marketing, listing management, transaction management, overseeing the activities of current sellers and buyers, and other important responsibilities. At times, we are running …
You might have ambitious long-term goals, but to achieve them, you must focus on the day-to-day objectives to grow your business. By John Giffen As published on Inman News on November 17, 2019 When I earned my real estate license, one of the first pieces of advice I received from my principal broker was to …
Set yourself up for long-term success by creating a business plan and executing it By John Giffen As published on Inman News on November 3, 2019 Do you have a business plan? In my experience, even historically successful multimillion dollar producers can flounder if the environment changes and they have no plan to fall back on. …
By John Giffen As published on Inman News on October 21, 2019 As real estate professionals, the “finish line” of what we do as professionals is watching a seller or buyer sit down in a title company’s conference room to close a real estate transaction. A real estate closing is the culmination of hard work …
By John Giffen As published on Inman News on October 6, 2019 Prior to my current management position as head of our principal broker group overseeing seven full-time brokers, I was an active principal broker. One of the many documents I signed as the broker in my office was the earnest money/escrow money release form. …
By John Giffen As published on Inman News on September 22, 2019 Ask a roomful of agents their opinion on open houses, and you’ll get two different opinions. Many believe they are a waste of time, but others find them valuable. So, which is it? I believe open houses can be an important part …
As published on Inman News on September 8, 2019 I once was one of those homeowners who thought they could sell their house on their own without utilizing the services of a real estate professional. Yes, I was a FSBO (For Sale by Owner). In fact, my experience as a FSBO was one of the …
By John Giffen As published on Inman News on August 25, 2019 I tell agents getting a listing is relatively easy if you are prepared and know how to present your value proposition to a prospective seller. Once you get the listing, selling it takes work. That work begins with pricing the property accurately. Our …