As published on Inman News on August 18, 2019 Real estate is one of the few industries that relies on communicating and cooperating with other competitors in the profession to earn a living. A cooperative spirit is at the heart of what it means to be a professional real estate agent. In order to work …
As published on Inman News on August 6, 2019 Holding on to a client who is not the right fit for your real estate business is one of the worst things you can do as a real estate professional. You invested time, money, and energy on them, but they are negatively impacting you and your …
Being human often means being indecisive, especially about big purchases like a house. Here are 6 ways to help clients stay focused By John Giffen Published via Inman.com on July 22, 2019 I have seen several transactions fall apart right after the contract has been bound as well as at the last minute because the …
Use these top reminders to keep your relationships on an even keel By John Giffen Published via Inman News on July 14, 2019 Managing the relationship with a client can become challenging at times. Most sellers and buyers are stressed to the max because they are embarking on a significant benchmark in life: The sale or purchase …
They are great to use, but might cause significant problems if the client doesn’t understand the signing process Parts of this article were published via Inman News on July 1, 2019. One of the best things to ever happen in the real estate industry is the introduction of the digital signature. Digital signatures are used …
There is Enough Business for Everyone Agents in my company are continuing to poke their head in my office or call me on the telephone anxious to discuss the increased presence of iBuyers in our market here in Nashville and Middle Tennessee. Many of the agents who speak with me are still somewhat confused or …
We need to be better at explaining and demonstrating our value as agents to homebuyers if we want to thrive in the future. By John Giffen Published via Inman News on June 25, 2019 Technology is changing how our industry works, and though I think our relationship is likely to change, I don’t think it should be severed. A …
Creating fire on social media might just cause irreparable damage Originally published on Inman News on June 20, 2019 Social media has grown over the years to play an integral role in real estate agents’ business lives: It’s become a primary advertising tool for listings, as well as for promoting an agent’s business. Facebook and Twitter have become essential …
Staying top-of-mind with clients after closing is essential for keeping your pipeline full I am convinced one reason real estate agents fail in this business is they do not stay in touch with their past clients on an ongoing basis. We work extremely hard in our prospecting efforts to procure buyers and sellers, but we …
Real Estate Professionals Must Continue to Build Personal Relationships Success is neither magical nor mystical. Success is the natural consequence of consistently applying basic fundamentals.” – Jim Rohn Selling real estate and managing agents is my second career. Yes, I have been in this business for many years, but I started my professional life “many …