By John Giffen As published in Inman News on September 13, 2020 When one of my agents, Will, came to talk to me, he was extremely frustrated with his productivity level. He told me he closed seven deals during the past twelve months but knew he had to increase his production if he wanted to …
7 Points to Consider About Mentoring By John Giffen As published in Inman News on June 28, 2020 Approximately 80 percent of real estate agents leave the profession by the end of their second year of licensing. This statistic is a very sobering one in our industry. Why is the turnover so high? There are …
By John Giffen As published in Inman News on May 3, 2020 Our national and global economies are in the process of re-opening after an unprecedented period of self-quarantining, devastating business, school and institutional closures, record unemployment, and restricted air travel as a result of the COVID-19 coronavirus. (I am still reeling from my canceled …
Providing clients bad information could lead to a lawsuit or state regulatory agency complaint By John Giffen As published in Inman News on January 26, 2020 As real estate professionals, we want clients to turn to us for answers to all of their questions. We don’t want to look unprofessional if we don’t know the …
By John Giffen As published on Inman News on November 29, 2019 In real estate, we find ourselves facing numerous tasks every single day. Our business requires us to work on prospecting, personal marketing, listing management, transaction management, overseeing the activities of current sellers and buyers, and other important responsibilities. At times, we are running …
By John Giffen As published on Inman News on August 25, 2019 I tell agents getting a listing is relatively easy if you are prepared and know how to present your value proposition to a prospective seller. Once you get the listing, selling it takes work. That work begins with pricing the property accurately. Our …
There is Enough Business for Everyone Agents in my company are continuing to poke their head in my office or call me on the telephone anxious to discuss the increased presence of iBuyers in our market here in Nashville and Middle Tennessee. Many of the agents who speak with me are still somewhat confused or …
We need to be better at explaining and demonstrating our value as agents to homebuyers if we want to thrive in the future. By John Giffen Published via Inman News on June 25, 2019 Technology is changing how our industry works, and though I think our relationship is likely to change, I don’t think it should be severed. A …
You will note in this blog post I discuss real estate commissions. Any reference I make to sales commission is to illustrate a point or expound on my comments. Remember, all real estate commissions are negotiable and are determined by the broker and their client in a bilateral agency agreement. In my last blog, I…