Author: John Giffen

Can’t We Just Get Along? 5 Tips for Working and Communicating with Other Real Estate Agents

Can’t We Just Get Along? 5 Tips for Working and Communicating with Other Real Estate Agents

As published on Inman News on August 18, 2019 Real estate is one of the few industries that relies on communicating and cooperating with other competitors in the profession to earn a living. A cooperative spirit is at the heart of what it means to be a professional real estate agent. In order to work …

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Homebuyer’s Remorse: 6 Ways to Prevent Unhappy Campers

Homebuyer’s Remorse: 6 Ways to Prevent Unhappy Campers

Being human often means being indecisive, especially about big purchases like a house. Here are 6 ways to help clients stay focused By John Giffen Published via Inman.com on July 22, 2019 I have seen several transactions fall apart right after the contract has been bound as well as at the last minute because the …

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9 Tips for Making Sure Your Client Relationships Aren’t ‘Complicated’

9 Tips for Making Sure Your Client Relationships Aren’t ‘Complicated’

Use these top reminders to keep your relationships on an even keel By John Giffen Published via Inman News on July 14, 2019 Managing the relationship with a client can become challenging at times. Most sellers and buyers are stressed to the max because they are embarking on a significant benchmark in life: The sale or purchase …

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Digital Signatures

Digital Signatures

They are great to use, but might cause significant problems if the client doesn’t understand the signing process Parts of this article were published via Inman News on July 1, 2019. One of the best things to ever happen in the real estate industry is the introduction of the digital signature. Digital signatures are used …

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Don’t Let Those iBuyers Scare You!

Don’t Let Those iBuyers Scare You!

There is Enough Business for Everyone Agents in my company are continuing to poke their head in my office or call me on the telephone anxious to discuss the increased presence of iBuyers in our market here in Nashville and Middle Tennessee.  Many of the agents who speak with me are still somewhat confused or …

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How Buyer’s Agents Must Adapt to Survive

How Buyer’s Agents Must Adapt to Survive

We need to be better at explaining and demonstrating our value as agents to homebuyers if we want to thrive in the future. By John Giffen Published via Inman News on June 25, 2019 Technology is changing how our industry works, and though I think our relationship is likely to change, I don’t think it should be severed. A …

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Seven No-brainers for Keeping it Civil Online

Seven No-brainers for Keeping it Civil Online

Creating fire on social media might just cause irreparable damage Originally published on Inman News on June 20, 2019 Social media has grown over the years to play an integral role in real estate agents’ business lives: It’s become a primary advertising tool for listings, as well as for promoting an agent’s business. Facebook and Twitter have become essential …

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Don’t Ghost Your Clients: Inexpensive Ways to Keep in Touch with Your Clients

Don’t Ghost Your Clients: Inexpensive Ways to Keep in Touch with Your Clients

Staying top-of-mind with clients after closing is essential for keeping your pipeline full I am convinced one reason real estate agents fail in this business is they do not stay in touch with their past clients on an ongoing basis. We work extremely hard in our prospecting efforts to procure buyers and sellers, but we …

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The Importance of “Belly-to-Belly Selling”

The Importance of “Belly-to-Belly Selling”

Real Estate Professionals Must Continue to Build Personal Relationships Success is neither magical nor mystical. Success is the natural consequence of consistently applying basic fundamentals.” – Jim Rohn Selling real estate and managing agents is my second career.  Yes, I have been in this business for many years, but I started my professional life “many …

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