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Where Are the Offers? The Danger of Overpricing a Listing

Where Are the Offers? The Danger of Overpricing a Listing

By John Giffen As published on Inman News on August 25, 2019 I tell agents getting a listing is relatively easy if you are prepared and know how to present your value proposition to a prospective seller. Once you get the listing, selling it takes work. That work begins with pricing the property accurately. Our …

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Can’t We Just Get Along? 5 Tips for Working and Communicating with Other Real Estate Agents

Can’t We Just Get Along? 5 Tips for Working and Communicating with Other Real Estate Agents

As published on Inman News on August 18, 2019 Real estate is one of the few industries that relies on communicating and cooperating with other competitors in the profession to earn a living. A cooperative spirit is at the heart of what it means to be a professional real estate agent. In order to work …

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Nine Telltale Signs It’s Time to Fire Your Client

Nine Telltale Signs It’s Time to Fire Your Client

As published on Inman News on August 6, 2019 Holding on to a client who is not the right fit for your real estate business is one of the worst  things you can do as a real estate professional. You invested time, money, and energy on them, but they are negatively impacting you and your …

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Homebuyer’s Remorse: 6 Ways to Prevent Unhappy Campers

Homebuyer’s Remorse: 6 Ways to Prevent Unhappy Campers

Being human often means being indecisive, especially about big purchases like a house. Here are 6 ways to help clients stay focused By John Giffen Published via Inman.com on July 22, 2019 I have seen several transactions fall apart right after the contract has been bound as well as at the last minute because the …

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9 Tips for Making Sure Your Client Relationships Aren’t ‘Complicated’

9 Tips for Making Sure Your Client Relationships Aren’t ‘Complicated’

Use these top reminders to keep your relationships on an even keel By John Giffen Published via Inman News on July 14, 2019 Managing the relationship with a client can become challenging at times. Most sellers and buyers are stressed to the max because they are embarking on a significant benchmark in life: The sale or purchase …

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Digital Signatures

Digital Signatures

They are great to use, but might cause significant problems if the client doesn’t understand the signing process Parts of this article were published via Inman News on July 1, 2019. One of the best things to ever happen in the real estate industry is the introduction of the digital signature. Digital signatures are used …

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Don’t Let Those iBuyers Scare You!

Don’t Let Those iBuyers Scare You!

There is Enough Business for Everyone Agents in my company are continuing to poke their head in my office or call me on the telephone anxious to discuss the increased presence of iBuyers in our market here in Nashville and Middle Tennessee.  Many of the agents who speak with me are still somewhat confused or …

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How Buyer’s Agents Must Adapt to Survive

How Buyer’s Agents Must Adapt to Survive

We need to be better at explaining and demonstrating our value as agents to homebuyers if we want to thrive in the future. By John Giffen Published via Inman News on June 25, 2019 Technology is changing how our industry works, and though I think our relationship is likely to change, I don’t think it should be severed. A …

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Seven No-brainers for Keeping it Civil Online

Seven No-brainers for Keeping it Civil Online

Creating fire on social media might just cause irreparable damage Originally published on Inman News on June 20, 2019 Social media has grown over the years to play an integral role in real estate agents’ business lives: It’s become a primary advertising tool for listings, as well as for promoting an agent’s business. Facebook and Twitter have become essential …

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Don’t Ghost Your Clients: Inexpensive Ways to Keep in Touch with Your Clients

Don’t Ghost Your Clients: Inexpensive Ways to Keep in Touch with Your Clients

Staying top-of-mind with clients after closing is essential for keeping your pipeline full I am convinced one reason real estate agents fail in this business is they do not stay in touch with their past clients on an ongoing basis. We work extremely hard in our prospecting efforts to procure buyers and sellers, but we …

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The Importance of “Belly-to-Belly Selling”

The Importance of “Belly-to-Belly Selling”

Real Estate Professionals Must Continue to Build Personal Relationships Success is neither magical nor mystical. Success is the natural consequence of consistently applying basic fundamentals.” – Jim Rohn Selling real estate and managing agents is my second career.  Yes, I have been in this business for many years, but I started my professional life “many …

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Don’t Let Those iBuyers Frighten You!

Don’t Let Those iBuyers Frighten You!

There is a little anxiety in the air! Agents in my company are continuing to drop by my office or call me on the phone anxious to discuss the increased presence of a certain type of home buyer popping up in the Nashville and Middle Tennessee real estate market. These buyers are making cash offers …

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The Attack on Buyer Representation

The Attack on Buyer Representation

I am going to get nostalgic for a moment.  When I was young, I loved watching Bugs Bunny, Daffy Duck, Porky Pig, and all the other Looney Tunes characters from the golden age of animation.  Looney Tunes is still around on TV, but the shows produced from the 1940s, 1950s, and 1960s are far superior …

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The Road Ahead for the Real Estate Professional

The Road Ahead for the Real Estate Professional

You will note in this blog post I discuss real estate commissions.  Any reference I make to sales commission is to illustrate a point or expound on my comments.  Remember, all real estate commissions are negotiable and are determined by the broker and their client in a bilateral agency agreement. In my last blog, I…

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The Times They Are ‘a-Changin!

The Times They Are ‘a-Changin!

In 1964, Bob Dylan wrote a song that became the title track of his album with the same name – “The Times They Are a-Changin.”  Well, that song represents what we see in the real estate industry in 2019.  As real estate professionals, we are in a whirlwind of transformation.  This post contains some of …

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Managing Your Social Media Posts

Managing Your Social Media Posts

The following is an excerpt from “Do You Have a Minute? An Award-Winning Real Estate Managing Broker Reveals Keys for Industry Success” Since the creation of Facebook in 2004 and Twitter in 2006, social media has grown exponentially with millions of people posting stories, pictures, videos, advertisements, and other media online. For most of us, …

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There is Crazy in the Water!

There is Crazy in the Water!

Another spring selling season is now in full swing in Middle Tennessee, and the crazy people are returning from their winter hibernation.  The folks I am speaking of are the buyers, sellers and cooperating agents who cause real estate professionals great stress and anxiety as they manage property listings and sales transactions.  This year, we …

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Coach John Wooden’s Seven-Point Creed for the Real Estate Professional

Coach John Wooden’s Seven-Point Creed for the Real Estate Professional

One of my favorite people in sports was John Wooden – the hall of fame college basketball coach who won ten NCAA national championships in twelve years as the head coach at the University of California Los Angeles (UCLA). Coach Wooden is considered by many to be one of the greatest coaches in all of …

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A Lawsuit the Real Estate Industry Can’t Ignore

A Lawsuit the Real Estate Industry Can’t Ignore

On March 8th, I sat down at my desk and do what I always do every morning when I arrive at the office – read the latest news on the real estate industry.  Just so you know, I am an “information junkie.” I love reading what is happening in the world especially when it impacts …

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